Coming from a 26-year career as an executive for Fortune 500 companies, Chip held senior sales and marketing positions with Sony Music Entertainment and The Warner Music Group. In 2004, Chip left the Music Business and entered the Real Estate Industry. With a background marketing world-classmusical artists, including Celine Dion, Barbra Streisand, Mariah Carey, The Dixie Chicks (and many more), Chip came to Real Estate with a fresh perspective on how to market and sell homes. As Chip says, Just as it was very important to touch the public in a personal and emotional way to get them to fall in love with a musical artist, it is vitally important to touch the emotions of buyers in order to get them to fall in love, and then, make an offer on a home. Buyers of anything, whether it is a musical compact disc or a home think with their heads but act with their hearts. Chip elaborates, The process of touching the emotions of buyers requires articulating what we like to call the second to none features of a home. Those second to none features are those unique features that make every home special. Our job is to identify those second to none features and then articulate them to the buying public. The select buyers that want those second to none features of a home start to think of that home as being very special to them. Once we can create that connection between the buyer and the home, then that buyer becomes not only just a buyer but, rather, that buyer becomes the right buyer. The right buyer will always pay more money for a home than a buyer who does not have that emotional excitement about it.
Chip concludes, Traditional Real Estate Marketing is a fairly passive process. The Huff Walsh Team takes an aggressive, proactive approach to selling your home and achieves higher sales prices for our sellers as a result.
Areas served include Charleston SC.
Chip Walsh is most familiar with the local real estate markets within and around the following zip code areas. See other realtors that service the same areas by clicking: 20403, 29406, 29407, 29409, 29413, 29414, 29464 & 29466
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