Paul Taft will get you the best price and terms for your home while making the process smooth and easy. He is a certified Real Estate Negotiation Expert, Pricing Strategy Advisor, Luxury Property Specialist, and San Francisco Bay Area resident of over 40 years who applies results-driven methodology learned in technology sales and business school to achieve optimal results for his clients, whether selling or buying. With extensive experience and local market knowledge, Paul Taft will help you reach lifestyle and financial goals with guidance, analysis and support you can trust in today's changing real estate environment.
ADVANTAGES
* Sales and negotiations expert with over 20 years of experience and training in the San Francisco Bay Area
* Rich network of meaningful connections with high-net-worth individuals and local real estate professionals
* Technical expertise in marketing, digital advertising, software and analytics
* Relationship builder who uncovers details, develops bonds and wins deals where others fall short
* Second generation Realtor knowledgeable about neighborhood dynamics, market trends, hidden gems and off-market opportunities
* Graduate-level education in business
* Voracious learner who educates himself daily to best serve his clients
QUALIFICATIONS
* Luxury Property Specialist (LPS)
* Institute for Luxury Home Marketing Member (ILHM)
* Real Estate Negotiation Expert (RENE)
* Pricing Strategy Advisor (PSA)
* Seniors Real Estate Specialist (SRES)
* Internet Marketing Professional (e-PRO)
* Short Sales and Foreclosure Resource (SFR)
* Master of Business Administration (MBA) from Cal State University, San Francisco
ETHOS
Honest - be transparent, forthcoming and trustworthy at all times
Available - provide personalized 1-on-1 attention readily and generously
Responsive - reply quickly, thoughtfully and thoroughly in all communications
Consultative - listen actively and provide the right guidance and support
Strategic - craft thoughtful success plans mapped to individual client needs and modify as needed
Expeditious - stay in front of timelines and action items
Loyal - always act in the client's best interests exclusively
Professional - exemplary presence, manner and conduct in all situations and communications
Courteous - grateful, accommodating and flexible in making changes or adjustments where needed
TECHNOLOGY
* Matrix, Paragon, Realtors Property Resource, Realist, and Aculist
* ZipForms, Docusign, Diclosures.IO, and Transaction Manager (HomeBase)
* Zillow, Realtorwww, Trulia, Mlslistingswww and other real estate websites
* Facebook, Instagram, LinkedIn, Google Maps, Nextdoor, and Twitter
* Search marketing (SEM) and search engine optimization (SEO)
* Targeted Digital Media, Property Websites, Virtual Tours, E-Flyers
* Microsoft Office Suite, Google Workspace (Business Suite), Google My Business (GMB)
* MLS query optimization from 300+ available data points, reporting and updates
* Asset management including high resolution graphics, video, websites, virtual and 3D tours, brochures, cut sheets, advertisements, and posts
* QR Codes to drive lead capture, traffic, and engagement
* Call to Action (CTA) optimization for digital and traditional media
* Performance tracking and reporting that is detailed with meaningful metrics and analytics
Paul Taft specializes in buyer's agent, listing agent, relocation, consulting, luxury properties, single family homes, townhomes, condos, new homes, off-market homes, private sale homes, home value assessment, market analysis, home marketing, home staging, home photography, aerial and drone video, first-time home buying, rent vs own analysis, targeted home search, home tours, home offer writing, home purchasing, relocation, home downsizing, 1031 exchange, real estate trust sales, senior living homes, buyer consultation and seller consultation transactions.
Areas served include San Francisco Bay Area.
Paul Taft is most familiar with the local real estate markets within and around the following zip code areas. See other realtors that service the same areas by clicking: 94010, 94018, 94021, 94044, 94537, 94541, 94588, 94620, 94662 & 95033
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