If youve ever shopped for a home in Californias Pomona Valleyespecially in the lovely Lincoln Park Historic Districtyoull have almost certainly run into Fred Van Allen. When I ask clients that standard how-did-you-find-me question, they point out that Im pretty hard to miss,' Fred laughs. Im very active with my marketing and have a massive online presence. Thats one reason why Im the number one agent in Pomona.
Another reason is Freds passion for helping people and educating them about the process or the qualities of the homes theyre looking at. Most of my family are teachers, so its in my blood. I just pursue it differently. I especially love helping first-time homebuyers achieve that American Dream, and explaining the nuts and bolts of how the market works.
Fred began learning those intricacies himself back in 1974 when he started a job selling real estate advertising for the Los Angeles Times. He even got his license two years later, buying property as an investment. When he retired from the newspaper in 2011, he renewed his license and quickly climbed into the top five percent of Realtors in Southern California, serving clients all across the Pomona and San Gabriel Valleys. Soon his wife got her license too, to help with the burgeoning business.
An important part of Freds fast climb to the top was his use of technology and social media for a more powerful reach into the market place and his customers recognized this. Fred was internationally recognized among thousands of realtors in a survey produced by Tom Ferry International/BombBomb/vSreen for his use of social media videos, one YouTube video getting over 25,000 views.
Our particular passion and niche are historic properties, and no one knows or represents those homes the way we do. That classic architecturethey just dont build houses these days with that same kind of character and craftsmanship!' Fred and his wife are famous in Pomona for the mega-open houses they host, drawing crowds of potential buyers with big food spreads and loads of fascinating information about the homes theyre featuring. The fliers Fred mails out are also distinct in their inclusion of a map of the architectural floor plan of the property, something hes been doing for eight years now. Hes always been on the cutting edge of marketing, as one of the first in his area to use professional photography and videography to capture his listings, and more recently with his utilization of drone footage when necessary. But I still do a lot of door-knocking, he adds.
I get a lot of repeat and referral business, but I dont wait on it. I still enjoy meeting and talking to new people. Fred and his wife feel blessed with their work and are always paying that fortune forward. Both are past city commissioners for Pomona. Fred is a board member of Pomona Heritage and a lifetime member of the Pomona Historical Society. The Van Allens are also huge supporters of the Pomona Library and the Pomona Hope Community Center, as well as the Boys and Girls Club of Pomona Valley. When not working or giving back, they love spending time with their grandkids, gardening, and studying the Bible. Fred also enjoys mountain biking. He could retire if he wanted, but its not happening any time soon. When you love what you dohelping people, making a differenceyou dont want to stop. I plan on continuing to assist people in achieving their dreams and keep contributing in positive ways to my community. Its an added pleasure that I get to do this with my wife!
Fred specializes in residential home sales, condos, townhomes, listing agent, buyer's agent, historic properties, vintage properties, classic architecture, senior residential specialist, certified residential specialist, certified military specialist, certified credit union specialist, certified southern california luxury agent, certified real estate marketing expert and nar green designation transactions.
Fred is most familiar with the local real estate markets within and around the following zip code areas. See other realtors that service the same areas by clicking: 91707, 91711, 91724, 91737, 91764, 91766, 91768, 91790, 91791 & 91793
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