Michael LaFido

It's Not the Market, it's the Marketing
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LPT Realty, LLC in Lake Mary
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Michael LaFido is a real estate consultant and top-producing Realtor with over twenty years of experience in the real estate industry and specializing in Luxury listings as an eXp Realty agent. Michaels marketing has been the featured cover story in Crains Chicago Business and highlighted in Forbes, Chicago Tribune, Mansion Global, Wall Street Journal, and FOX News Chicago Business Hour to name a few. He is also the author of the books Luxury Listing Specialist, Outside The Box, and Marketing Luxury.

Throughout his career, Michael learned the importance of high-caliber marketing versus traditional marketing, which has become pivotal to his success. Over the past twenty years, LaFido and his team have developed a method that takes a more comprehensive, and proactive
approach when positioning and marketing a home.

Michael, the founder of the Marketing Luxury Group, assists other real estate agents and affluent homeowners by providing top-tier services including consulting, lifestyle marketing, public relations, and coaching to help agents and owners sell their luxury homes; utilizing our proven and reputable strategies.

Michael has created the nationally recognized luxury designation for real estate agents which is known as Luxury Listing Specialist (LUXE). This new designation establishes an in-depth and detailed set of standards for agents that represent luxury homes and is currently offered for Continuing Education (CE) for real estate agents in Texas and Georgia. The training is based on the same principles Michael outlines in his book, Luxury Listing Specialist that he teaches to agents internationally.

Michael was awarded the 2019 MVP (Most Valued Partner) by Whos Who in Luxury Real Estate

Many agents within the industry are calling Michaels methods The New Standard for marketing luxury homes today.

MICHAEL specializes in luxury, condos, townhomes, residential sales, first-time home buyers, investment property, listing agent, buyers agent, upsizing, downsizing, relocation, second home, vacation home, pre-construction, multi-family, estate, farmland, rentas, rentals, waterfront, lots, commercial sales and lakefront transactions.

Areas served include Wheaton, IL Naperville, IL Glen Ellyn, IL Hinsdale, IL Oak Brook, IL.

MICHAEL is most familiar with the local real estate markets within and around the following zip code areas. See other realtors that service the same areas by clicking: 60010, 60012, 60189, 60190, 60302, 60511, 60540, 60565, 61041 & 61368

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