Good Things:
1. Home ownership in Jacksonville offers a great sense of community and small-town charm.
2. The city of Jacksonville offers a variety of housing options, from single family homes to larger estates, so there's something for everyone.

Not So Good Thing:
The cost of living in Jacksonville is higher than the national average, making it difficult for some people to afford a home.

There are several pros and cons to consider when purchasing real estate in the city of Jacksonville, Texas.

Pros:
1. Cost of living: Jacksonville has a lower cost of living than the national average, which makes it more affordable for buyers looking to move there.
2. Climate: The weather in Jacksonville is mild throughout the year, which means that buyers won't have to endure harsh winters or hot summers.
3. Growing economy: Jacksonville's economy is growing, which makes it a good investment opportunity for those who are looking for a long-term investment.

Cons:
1. Education: Education in Jacksonville is below the national average, which may be a concern for families with school-age children.
2. Crime rates: Jacksonville has higher crime rates than the national average, which may make some buyers hesitant to invest in the area.
3. Limited job opportunities: While the economy is growing, job opportunities in Jacksonville are limited, which may be a concern for those who are looking for employment opportunities.

Ultimately, it's up to the individual buyer to weigh the pros and cons and determine whether purchasing real estate in Jacksonville is the right decision for them. It's also important to work with a local real estate agent who can provide more in-depth information about the area and help you make an informed decision.