Lake Geneva is a popular tourist destination known for its beautiful lake, charming downtown, and luxurious vacation homes. Here are some pros and cons of buying property in the town of Lake Geneva:

Pros:
- Strong rental demand for vacation homes, which can generate rental income and cover mortgage payments.
- High occupancy rates, especially during the summer months, which can lead to high rental income and appreciation.
- Lake Geneva has a vibrant community with many events and activities year-round, making it a great place to live or vacation.
- The area has high-end shopping and dining options, as well as top-notch golf courses.
- Lake Geneva is also a good central location, being just an hour from Milwaukee and 90 minutes from Chicago, which makes it easily accessible from large population centers.

Cons:
- Property prices in Lake Geneva can be high, especially for waterfront properties or those with a view of the lake. This can make it difficult to find affordable properties or lead to high mortgage payments.
- Competition can be high for properties in the area, especially during peak season, which can increase prices even more.
- The tourist-focused nature of the town can also lead to seasonal fluctuations in demand and rental income.
- Property maintenance costs can be steep, particularly for waterfront properties due to the effects of weather and natural wear and tear.
- As with any real estate investment, there is always the risk of market fluctuations and the possibility of a downturn in the real estate market.

It's important to weigh these pros and cons carefully and consider your own financial situation and investment goals before making a decision on purchasing property in Lake Geneva.