Advantages:
1. Affordability: Compared to other towns in Wisconsin, New London is relatively affordable, making it a great option for people who are looking to buy property on a tight budget.

2. Natural Beauty: Located in the picturesque northern part of the state, New London is surrounded by beautiful forests, lakes, and rivers that provide plenty of outdoor recreational opportunities for residents.

3. Community Spirit: New London is a tight-knit community with friendly, welcoming residents, making it a great place to raise a family or retire.

4. Growing Economy: New London has a growing economy with plenty of job opportunities, particularly in the manufacturing and services sectors.

Disadvantages:
1. Limited Attractions: While New London is surrounded by natural beauty, there aren't a lot of man-made attractions, making it less appealing to tourists and visitors.

2. Extreme Weather: Wisconsin has a reputation for harsh winters, and winters in New London can be particularly brutal, with sub-zero temperatures and heavy snowfall.

3. Limited Social Scene: New London is a small town, and the social scene can be limited compared to larger cities, making it less attractive to younger residents.

4. Lack of Cultural Diversity: New London is predominantly white and lacks cultural diversity, which may not be appealing to people who are looking for a more multicultural environment.